Search engine optimisation services utilise various techniques to increase the number of visits to your website, such as local SEO, ecommerce SEO, technical SEO and content SEO.
Melbourne SEO service should include a competitive analysis. Experts assess your competitors to come up with strategies that will lead to higher revenue generation.
Keyword Research
Keyword research is one of the cornerstones of SEO. It helps determine which terms are most pertinent to your business and how best to incorporate them in website content, landing pages and digital strategies. Google uses keywords as its search queries to deliver the most appropriate results to users searching.
Understanding user intent can help you craft content more likely to rank high in search engine results. There are different kinds of search intent, including informational (top of funnel), navigational and commercial (middle of the funnel).
Keyword research also involves establishing whether a keyword has business potential. If it is difficult to draw any connections between certain words and your offerings and particular keyword searches, they may not warrant ranking for. Therefore, when conducting keyword research, it’s best to focus on selecting those that both relate and benefit your audience as this will create an effective SEO strategy that drives relevant traffic to your website and increases chances of growing organically.
On-Page Optimisation
On-page optimisation involves applying SEO strategies to individual webpages on your website. This may involve both content and technical elements, including optimising title tags, meta-tags, image alt text and more. Furthermore, on-page optimisation ensures that pages meet user intent while reflecting your expertise, authority, and trustworthiness.
Title tags and meta descriptions are two of the most essential on-page SEO factors, determining what appears on search engine results pages (SERPs) as clickable result titles and meta summaries respectively. Both elements should be unique, descriptive, contain keywords where applicable and be limited to 60 characters long for optimal performance. A reputable Melbourne SEO service can help you make this possible.
Other on-page optimisation factors that can help increase organic search traffic include page speed, internal linking, and readability. While not direct ranking factors, they can still help increase it by making your pages easier for Google to understand and rank, reducing bounce rate while increasing conversions, revenue, and ROI.
Link Building
Link building is one of the cornerstones of SEO, as it helps your site gain exposure by being linked by other sites. When done right, link building can help your rank higher in search engines like Google.
Search engines use links as “votes” when ranking search results, with more quality backlinks leading to better visibility on search engine pages.
A great way to build links is by producing assets that other sites want to link to, such as blog posts, tools, research studies or graphics. Once these assets have been created, promotion efforts such as reaching out to influencers or creating content on other websites or using PR strategies may help promote them further. Keep in mind though, link building alone won’t improve rankings – you need a strong content strategy as well as an unmistakably structured website architecture to ensure rankings growth.
Content Creation
Content creation refers to the process of planning, producing and optimising written or digital media that meets or exceeds pre-set goals. It encompasses ideation, keyword research and competitor analysis in order to generate the best possible material for any given client or project.
Understanding your audience and their search habits on Google is the first step to creating content that resonates with their needs and is relevant. Doing this will ensure your content includes relevant keywords without appearing unnatural and spammy. In this case, a reputable Melbourne SEO service can help you.
Content creation involves meeting the needs and solving problems for your audience, which increases its value and increases chances of direct conversions (such as making purchases or subscribing to newsletters).
