Day: November 29, 2023

Key accounting tasks for start up businessesKey accounting tasks for start up businesses

Starting a business is an incredibly exciting, yet very busy, time and every penny counts.

Accurate bookkeeping is an absolute must and recording all business transactions accurately should be your number one priority.

This information not only helps you to ensure you stay on the right side of the HMRC and meet your tax obligations but also provides valuable data that will be invaluable in optimising your practices further down the line.

If this is the first time that you have every started a business, it is understandable that you may be a little daunted by the prospect of managing your own finances, but fear not.

At accountantsplus.net we specialise in start-up business accountancy and have gathered a list of essential tasks that all start-up businesses must do if they are to be successful.

Key tasks for start up companies

Embracing Technology

If you are serious about using accountancy to grow your business, software analysis is essential, using previous data to predict future trends and make more accurate forecasts.

Some such technologies are available online, but given the sensitivity of your financial data and the training required to effectively utilise such tools you should probable contact a professional accounting firm who puts an emphasis on software forecasting.

Look after the Pennies

Controlling cash flow is not only important for keeping your books in good order but is simply good practice for you as a business. Failing to do so and things can soon escalate out of control.

Tracking your cash flow is the best way to deliver growth and will reveal key trends in customer behaviour, product profitability, and much more besides.

Get your payroll Services in Order

If you are more than a one man band and employ one or more people, you need to ensure that your payroll services are carefully managed by an accounting expert. You may have one of these in house, but it is unlikely when just starting out so you may wish to delegate this key task to a local accounting firm.

Don’t forget the good old days

If you only have a few transactions to record, do not shy away from the old pen and paper method of account keeping.

This will only work up to a certain point, however, and if you are serious about taking your business to the next level it is highly recommended that you invest in a more advanced technological system as soon as possible.

Make sure that when you do upgrade you choose a system that is very secure.

When to hire a professional

If you have begun to grow at a rapid rate and are finding that you have less and less time to handle more and more accounting tasks, it might be time to hire a professional to do it for you.

Professional bookkeeping and accounting is a must for any business serious about their growth, not only ensuring compliance with tax laws and that your paperwork is error free but also utilising financial forecasting software to identify opportunities.

Melbourne SEO Service: Melbourne SEO ServiceMelbourne SEO Service: Melbourne SEO Service

Search engine optimisation services utilise various techniques to increase the number of visits to your website, such as local SEO, ecommerce SEO, technical SEO and content SEO.

Melbourne SEO service should include a competitive analysis. Experts assess your competitors to come up with strategies that will lead to higher revenue generation.

Keyword Research

Keyword research is one of the cornerstones of SEO. It helps determine which terms are most pertinent to your business and how best to incorporate them in website content, landing pages and digital strategies. Google uses keywords as its search queries to deliver the most appropriate results to users searching.

Understanding user intent can help you craft content more likely to rank high in search engine results. There are different kinds of search intent, including informational (top of funnel), navigational and commercial (middle of the funnel).

Keyword research also involves establishing whether a keyword has business potential. If it is difficult to draw any connections between certain words and your offerings and particular keyword searches, they may not warrant ranking for. Therefore, when conducting keyword research, it’s best to focus on selecting those that both relate and benefit your audience as this will create an effective SEO strategy that drives relevant traffic to your website and increases chances of growing organically.

On-Page Optimisation

On-page optimisation involves applying SEO strategies to individual webpages on your website. This may involve both content and technical elements, including optimising title tags, meta-tags, image alt text and more. Furthermore, on-page optimisation ensures that pages meet user intent while reflecting your expertise, authority, and trustworthiness.

Title tags and meta descriptions are two of the most essential on-page SEO factors, determining what appears on search engine results pages (SERPs) as clickable result titles and meta summaries respectively. Both elements should be unique, descriptive, contain keywords where applicable and be limited to 60 characters long for optimal performance. A reputable Melbourne SEO service can help you make this possible.

Other on-page optimisation factors that can help increase organic search traffic include page speed, internal linking, and readability. While not direct ranking factors, they can still help increase it by making your pages easier for Google to understand and rank, reducing bounce rate while increasing conversions, revenue, and ROI.

Link Building

Link building is one of the cornerstones of SEO, as it helps your site gain exposure by being linked by other sites. When done right, link building can help your rank higher in search engines like Google.

Search engines use links as “votes” when ranking search results, with more quality backlinks leading to better visibility on search engine pages.

A great way to build links is by producing assets that other sites want to link to, such as blog posts, tools, research studies or graphics. Once these assets have been created, promotion efforts such as reaching out to influencers or creating content on other websites or using PR strategies may help promote them further. Keep in mind though, link building alone won’t improve rankings – you need a strong content strategy as well as an unmistakably structured website architecture to ensure rankings growth.

Content Creation

Content creation refers to the process of planning, producing and optimising written or digital media that meets or exceeds pre-set goals. It encompasses ideation, keyword research and competitor analysis in order to generate the best possible material for any given client or project.

Understanding your audience and their search habits on Google is the first step to creating content that resonates with their needs and is relevant. Doing this will ensure your content includes relevant keywords without appearing unnatural and spammy. In this case, a reputable Melbourne SEO service can help you.

Content creation involves meeting the needs and solving problems for your audience, which increases its value and increases chances of direct conversions (such as making purchases or subscribing to newsletters).